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Specialist search system - direct bookings increase

Specialist Search Adventage Systems.

  • Structure to promote single or multiple assets
  • Additional online presence decreases OTA's Impact
  • Managing multiple touching points
  • Integrated offers, e-marketing and online marketing system
  • Single login multiple domains

David vs. Goliath

Our bespoke SaaS (Software as a Service) Content Management System allowed for an easy expansion of the web assets in search engines and e-marketing integration. It allowed tiny hotel from Powys (Wales) to compete effectively for some keywords with the mighty OTAs (i.e.

Initially set up basic platform allowed in 18 months increase direct bookings and enquiries to the whole system. From the direct room bookings for one night to the all-inclusive packages for weddings and conferences.

Resource Centre

    Appsowebly (CMS) was expanded significantly in 2015 to accommodate email marketing from, but started with a basic CMS in 2009. The project was developed gradually to introduce integrated marketing solution with the multi-domain platform (direct booking through the third party integration, marketing managed in-house).

    This project can be described as a continuous evaluation based on customer feedback and business data. This approach assures we have a comprehensive system that can react quickly to changes in the company strategy and day to day operations.

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